If you’re working at an auto dealership, you know how hard it is to generate auto sales leads, especially high quality loan leads. Automotive leads can be tricky because you need to get them to the lot to see what you have to offer; it’s hard to sell a car over the phone. On top of that, closing a sale often involves getting a customer to take out a loan, which ups the ante even further.
To cut down on wasted time, you need a quality lead to get the right customer.
The internet can help generate these car loan leads, if you know how to go about doing it. With the right marketing strategy and an idea of what type of customer you have in mind, subprime leads or not, you can get started. And the best part? It won’t cost you a fortune.
So here are three proven ways to start generating your online car loan leads:
Reach out with emails to past customers
You should always keep contact with past customers, as repeat business is one of the best lead sources that one can tap into. They might have a child that needs their first car or be looking to trade in for something new, but you can’t find out if you don’t ask.
You should reach out based on demographics and their past purchases from you. Write the emails as personalized as possible, tailored to their potential wants and needs. This is a great way to get their attention. Also, be sure to tie these email marketing campaigns to current promotions, like if your interest rates are lower than the average of 4.16% for a limited time.
Build your website to capture leads
When you need to generate high quality online car loan leads, your website is key. It’s the most powerful tool for online success and can be your greatest lead generation tool.
You should make sure that your pages are optimized for crucial SEO keywords that drive traffic to your site. In addition, you need good, quality content to keep potential customers engaged. Finally, your web design should incorporate clear calls to action and contact forms that help turn visitors into leads.
Hire a lead generation company
And if you’ve tried these methods and still don’t know what do to, you can reach out to a company like CyberLead. We will get you the auto leads you deserve by helping you find the best possible clients.
We’ll look into potential clients for you, find key buyer research information, and help you get the leads that are actually ready to buy. This can help any auto dealership that needs some assistance with online lead generation.
So if you’re looking for the best ways to generate online car loan leads, then these tips should help. There are plenty more out there, but if you’re struggling to get leads that buy, reach out to us. We’ll be happy to assist you.