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Auto loan leads are an important part of any dealership or financing company, with $98 billion generated by auto financing interest alone every year. However, generating things like subprime car loan leads can be difficult, and there are a lot of auto lead generation mistakes that are easy to make. To help you avoid making the most common mistakes, we’ve compiled a list of them and a few tips for avoiding them.
Pursuing Every Lead
This is a big mistake that many people who deal with lead generation make. Leads are about quality, not quantity. You can fill your pipeline with as many leads as you want, but you don’t want to fill them with leads that are not relevant to your business. That’s a waste of time and resources. Focus only on the leads that can be met with your solution, or that have needs that can be solved by what you’re offering.
Neglecting Your Website
This is a huge mistake. The internet has become the largest and most powerful market in the world, and almost everyone uses it in some way. Neglecting your company website and the content on it can cause you to lose a ton of leads. You should make sure that your website is visually appealing, easy to navigate, and includes clear calls to action.
For the best chance at getting subprime car loan leads, you should make sure you highlight relevant information and statistics. Do this with quality content, as quality is more important than quantity in this occasion, too.
Considering Lead Generation As The End
Lead generation is just one of many steps that will get a lead to turn into a customer or sale. Only 13% of those that respond to a lead campaign are ready to buy, and that’s why you need to nurture and support them. Good leads that are nurtured have a much higher (up to 70%) chance of becoming sales or customers. Make sure you nurture your leads.
Lead generation can be complicated and difficult at the best of times, and making mistakes like the ones listed above can make the experience worse. Avoid having issues with lead generation and follow the tips we’ve given you.