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Since it is an investment, many people are cautious when it comes to purchasing a vehicle. For this reason, it can sometimes be difficult for auto sales professionals to generate auto sales leads or even auto finance leads. Here are a few ways in which you can increase your chances of getting more auto dealer leads this week.
By now, everyone knows, or at least should know, that social media is one of the most effective ways to reach a wide audience. Use sites like YouTube to your advantage and create a video marketing your dealership, your services and generate auto dealer leads. Studies show that people no longer want to be sold to anymore; they want to be entertained. It is important to make sure your video is both informational and entertaining.
If you’ve decided to make a video, one of the best ways to spread the word about it and generate more automotive leads is to invite customers to share the video. Somewhere on your site and near the video should be a message thanking viewers for watching and encouraging them to share the video. Make sure that customers can do so across multiple social media platforms and not just Facebook. While Facebook is popular, it is not the only way to share information.
Once the auto dealer leads start to respond to your marketing, don’t waste time fluffing them up. Odds are, they are here to buy something, so this is the perfect opportunity to get right into the sale. Test their response by making them an offer right away to see if they are indeed serious about making a purchase. Consider the fact that 21% of people lease their cars and 43% finance their vehicles.
The average auto debt is $17,966, so let your potential customers know about any financing options you may offer, to help seal the deal. Limited-time low interest rates can be one way to sway a customer who’s on the fence about buying. Other dealerships offer financing to even those who have poor credit, but in turn have higher interest rates. Very few people are going to be able to pay cash on the barrelhead, however, so financing is almost always part of the deal.
The auto sales industry can be tough. However, taking advantage of the resources we have available today can mean the difference between making a sale and not. Use social media to connect with your customers, and try different media strategies, such as videos.