4 Car Sale Promotion Ideas That Work for Any Occasion

Excited Women with Megaphone

Do you find yourself staring at your computer keyboard wondering how you’re going to make the marketing goals you set at the beginning of the quarter? Do you see a handful of customers straggling into the dealership from time to time throughout the day, but you don’t see the steady stream of customers and sales […]

Make the Most of the Summer to Promote Your Dealership

Summertime picture of beach and ocean.

When most people think about the summer they think about adventure and fun. It’s a more laid back time filled with family vacations, barbecues, days at the beach and relaxation.  While many potential customers are in a more positive state of mind during the summer months, it’s your job to answer one question for potential […]

Turning Tax Refunds into Down Payments

Money laid over the top of a tax refund form

With tax season upon us and consumers starting to receive their tax refunds, dealerships should be prepared to harness this time of year as an opportunity to turn those tax refunds into down payments on new vehicles.  As more and more people receive a tax refund every year, it is predicted that approximately two thirds […]

How Can Your Business Generate More Car Loan Leads?

Young couple looking at the inside of a new car at a dealership

  Competing with other dealership businesses for subprime car leads can be overwhelming. With the use of technology, customers can easily be lost in a sea of businesses to choose from and it can be difficult to make sure yours stands out. However, by being a little creative and trying your hardest, you can easily […]

The Beginner’s Guide to Applying for a Subprime Auto Loan

Monthly Car Payment Graphic

If you have limited or poor credit, you likely understand how much of a struggle it can be to apply (and be approved!) for a car loan. But did you know that there are loans specifically designed for people in your situation? That’s right! Subprime auto loans are a great resource for individuals with poor […]

New Car Loans vs. Used Car Loans: A Comparison

Car Lose Their Value Graphic

When it comes to buying a car, consumers are faced with a tough decision: new or used. While the idea of having a brand new car is appealing to many consumers, it’s often not a feasible option. Fortunately, there are plenty of dealerships who offer auto loans for subprime auto leads. But before we get […]

Year in Review: What Auto Loans Looked Like in 2017

Sparkling 2017

According to recent data, a record 107 million Americans currently have auto loans. Auto loans have been growing rapidly over the past few years. In fact, in 2012, only about 80 million Americans had car loans. Rather than high numbers of car loans, there were more home mortgages. But that’s not the case anymore. Today, […]

Selling to the Well-Informed Consumer

New Car Loans Graphic

Thanks to the internet, customers today are extremely informed. Before setting foot into a retail store, business, or even your car dealership, most consumers know all they need to know about a specific product or automobile. All product information is at their fingertips including cost, statistics, performance evaluations, customer reviews and more. Consumers can immediately […]

Don’t Let the Winter Months Freeze Out Your Sales

Red car frozen over in the snow with lights on.

Unfortunately, the winter months don’t bring as many auto leads in as the warmer months do. When people look outside and see the roads covered in snow, they don’t necessarily think, “today looks like a great day to buy a car!” This can lead to a steep decrease in car loan applications, which can severely […]

How Auto Financing Websites Can Connect You With The Car of Your Dreams

New Car Loans Graphic

Did you know that the average duration of loans on new cars recently rose to an all-time high of 66 months? This means car loans are being extended for five to seven years so that car buyers are better able to afford the payments on the ever-increasing price of new vehicles. Because as back-up cameras, […]