February 24, 2020
Automotive Sales Training Roadmap: The Successful Path to Closing the Sale 2

Automotive Sales Training Roadmap: The Successful Path to Closing the Sale

Automotive sales training is what turns those all-important subprime auto leads into actual, paying clients. In such a high-risk, high-reward industry like car sales, you don’t want to risk losing the massive potential of those leads. Just how significant is that potential? Take a look at the following numbers: In […]
October 2, 2018
Excited Women with Megaphone

4 Car Sale Promotion Ideas That Work for Any Occasion

Do you find yourself staring at your computer keyboard wondering how you’re going to make the marketing goals you set at the beginning of the quarter? Do you see a handful of customers straggling into the dealership from time to time throughout the day, but you don’t see the steady […]
June 29, 2018
Summertime picture of beach and ocean.

Make the Most of the Summer to Promote Your Dealership

When most people think about the summer they think about adventure and fun. It’s a more laid back time filled with family vacations, barbecues, days at the beach and relaxation.  While many potential customers are in a more positive state of mind during the summer months, it’s your job to […]
March 15, 2018
Money laid over the top of a tax refund form

Turning Tax Refunds into Down Payments

With tax season upon us and consumers starting to receive their tax refunds, dealerships should be prepared to harness this time of year as an opportunity to turn those tax refunds into down payments on new vehicles.  As more and more people receive a tax refund every year, it is […]
January 19, 2018
Young couple looking at the inside of a new car at a dealership

How Can Your Business Generate More Car Loan Leads?

  Competing with other dealership businesses for subprime car leads can be overwhelming. With the use of technology, customers can easily be lost in a sea of businesses to choose from and it can be difficult to make sure yours stands out. However, by being a little creative and trying […]
December 29, 2017
Monthly Car Payment Graphic

The Beginner’s Guide to Applying for a Subprime Auto Loan

If you have limited or poor credit, you likely understand how much of a struggle it can be to apply (and be approved!) for a car loan. But did you know that there are loans specifically designed for people in your situation? That’s right! Subprime auto loans are a great […]
December 27, 2017
Car Lose Their Value Graphic

New Car Loans vs. Used Car Loans: A Comparison

When it comes to buying a car, consumers are faced with a tough decision: new or used. While the idea of having a brand new car is appealing to many consumers, it’s often not a feasible option. Fortunately, there are plenty of dealerships who offer auto loans for subprime auto […]
December 26, 2017
Sparkling 2017

Year in Review: What Auto Loans Looked Like in 2017

According to recent data, a record 107 million Americans currently have auto loans. Auto loans have been growing rapidly over the past few years. In fact, in 2012, only about 80 million Americans had car loans. Rather than high numbers of car loans, there were more home mortgages. But that’s […]