About 81 million cars were sold worldwide in 2018. No two buyers or sales were alike. That’s because budgets, backgrounds, wants, and needs vary from person to person.
There is a wide range of opportunities for businesses to market to customers. When it comes to auto dealerships, it may no longer be good
Did you know that the average American household can’t afford to purchase a new car, and that consumers carry close to $1.2 trillion in auto loans and leases? We’re
Consumers are more confident in the economy than almost ever before. The Consumer Confidence index hit an 18-year high in September 2018. More people indicated they felt
When you run a car dealership, offering a range of vehicles to your customers isn’t the only thing you can or should do. If you
Do you find yourself staring at your computer keyboard wondering how you’re going to make the marketing goals you set at the beginning of the
In recent years, the subprime auto lead industry has progressed with a heightened emphasis on delivering customized experiences for consumers. The advent of online shopping
If you are a car dealer and you are looking for a tool or strategy to improve your operation, then, the customer relationship management (CRM)
Car dealership sales across America will reach over $1 trillion in 2020. New and used car dealerships have the potential to be a lucrative investment to
Cars are more sophisticated and convenient than they’ve ever been, but people are buying fewer cars. However, just because the big U.S. automakers are seeing a
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