December 14, 2016
Car Keys in a Gift Box

Holiday Car Buying: How Dealerships Can Use This Season To Their Advantage

The holiday season is thought to be a great time for buying a new or used car. Dealerships will typically offer some of their biggest deals during this time of year, and all that holiday marketing can have a great impact on your auto lead generation. If you’re trying to […]
December 7, 2016
Auto Sales Increase Graphic

November Auto Sales Up; Holiday Car Purchases Hold Promise

TrueCar, Inc. just projected that the total of new auto sales increased in November — up 3.6% from this time a year ago. This has been partially attributed to earlier launches of Black Friday sales events. And although the year is less than a month away from coming to a […]
December 5, 2016
Auto Financing Interest Graphic

These 4 Holiday Marketing Tips Will Make Your Dealership Shine This Season

Over the last decade or so, December has grown from one of the slowest months to one of the top-performing times of the year for auto dealers. Although auto financing interest generates $98 billion in revenue each year, a large chunk of those auto finance leads come in between Thanksgiving […]
November 21, 2016
Car driving in the sunset

6 Steps to Help You Close More Car Deals

Even after all of those auto finance leads bring potential customers into your car dealership, closing the deal can be tough. The process is a long one, and it doesn’t get easier unless you know how to utilize those used car leads and the other tools at your disposal. The […]
November 16, 2016
Lead Generation

4 Lead Generation Tips That Can Help You Bring In Customers ASAP

Auto lead generation can be tricky, especially when you’re looking to target specific audiences. There are certain marketing practices that work for some audiences and don’t work for others, but most dealers can agree that these are absolute musts for reaching the most amount of people. Here are the four […]
November 14, 2016
Vehicle Purchasing Graphic

3 Used Car Dealer Best Practices that Can Help You Generate More Clients

There’s a big difference between new and used car shopping. New car buyers are often looking for their dream vehicle. Used car buyers are more likely to be on a budget. But whether a consumer is buying new or used, they will most likely need to finance their vehicles. Only […]
October 27, 2016
Car Leads Graphic

Subprime Auto Loans: Myths and Misconceptions

Experian Automotive, the leading global information services company, recently found that subprime auto lending “has continued to show steady growth and remarkable stability.” Contrary to popular belief, subprime and special finance auto leads do not significantly hurt the status of other auto dealer leads or the economy as a whole. […]
October 26, 2016
Deep Subprime Loans Graphic

Securing a Subprime Auto Loan Can Change a Person’s Life

For a person whose financial situation isn’t stable, buying a car can be a stressful experience. However, one of the best ways to pull yourself out of a financial rut is by buying a car. The impact having a car can have on families can be immense. Not only does […]