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Auto financing generates some $98 billion in revenue every year, and so getting new leads through the door is important. And while the best way to generate auto finance leads is to work with a lead generation company, there supplemental ways to get leads like subprime auto loan leads to your business — ways like having a great company website.
But how do you optimize your website for the best chance at getting new car loan leads?
Before you start changing your website and optimizing it for the best chance at attracting leads, you should set a realistic goal for what you’re aiming for. This could be anywhere from five to 50 additional leads per day, week, or month. You should also identify what you’re looking for in those leads, like if you want subprime auto loan leads or not.
Here are a few tips to help your website avoid generating profitless leads:
Calls to action are some of the first things your website needs to have. They need to generate customers, people that are interested in working with you. You also need to make sure that they are visible. A call to action at the top of the screen can catch attention, and sprinkling them throughout all the web pages can also peak interest and get their attention. But you have to make sure that those CTAs are not poorly written, which leads us to our next point.
The message of the CTA needs to be important. You want to make sure they’re compelling enough to make a user complete the action you’re asking of them. They need to offer the client something that they want. Don’t say something like “Please contact us,” say “Get your custom quote today.” Drive them to action.
To prevent leads that don’t qualify for your company or sales, you should include a field that asks the right questions from potential customers. Like, for example, their income. You want to eliminate the clients that don’t qualify first before they become dead leads later on. Be sure, however, that these fields are something a customer has on hand. They might not have their credit score, for example, but they should have a general idea of their income.
So whether you’re trying to generate new used car leads, subprime auto loan leads, or any other type of lead for your business, keep these things in mind. They will help you build a better website that drives customers to action.
If you need assistance in creating a website for your lead generation, or in generating leads for your business, contact us. We’re experts in our field and can get you the leads you need.