Today, automobile dealerships need to have savvy marketing techniques to keep in line with their competitors. While paper and online advertising, email campaigns and the old fashioned, signs in the window can be effective, they still often fall short of meeting goals and bringing in interested customers. But what else is there to do to increase business in the very competitive auto sales industry?
An effective lead generation program may be the answer. What is a lead a lead generation program? According to Wikipedia, “Lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.” They go to define online lead generation as, “An internet marketing term that refers to the generation of prospective consumer interest or inquiry into a business’ products or services through the Internet. Leads, also known as contacts, can be generated for a variety of purposes: list building, e-newsletter list acquisition, building out reward programs, loyalty programs or for other member acquisition program”
So what does this mean for your dealership? If it is done right, a successful lead generation strategy will fill your sales funnel with quality leads that ultimately convert and reward your company with their business. So how do you go about building a lead generation program that will work and will not waste the time and resources that your dealership has invested?
One of the best things that you can do to increase sales for your dealership is to partner with an experienced auto finance lead generation company. According to Auto Dealer Today, “Smart dealers who cannot generate enough leads from their own web site rely on lead providers to supplement their flow of leads.”
When a dealership hires a lead generation company, they are provided with credible sales leads and the assurance that these leads can turn into sales. Lead generation companies like Cyberlead generate potential customers for thousands of auto dealerships throughout the country. Unlike other lead generation companies however, the business objective of Cyberlead is to increase sales for dealers that focus on subprime customers. Subprime lending has increased greatly over the past few years and many dealerships are offering special financing options to customers that have low credit scores.
Dealerships across the country utilize the services of a lead generation companies because they use proven methods to bring in business! It is a fact that a dealer lead generation company can help a car dealership increase their client base and increase business. Let’s discuss how a successful automotive lead generation program can work for your business.
How Do They Generate Leads?
According to The Balance.com, “The process of lead generation is actually very easy. An agency develops a website or partnerships with several websites in which they promote and advertise your product or service. A consumer finds these directories or informational sites and they are able to complete an online quote request form. This form is submitted to the agency. The buyer’s information is verified and matched to the appropriate providers. These matched leads are then sent via email to the prospective providers with full contact information and purchasing requirements.”
Although the excerpt above describes an agency – in this case, we are discussing an auto finance lead generation company. While the terms may be a little different, the lead generation methodology works the same way.
An auto finance lead generation company can generate leads in different ways. Today the most popular and effective sales lead generation strategies are accomplished through online lead generation programs. Cyberlead is an online lead generation company that effectively uses the internet to generate potential customers for automobile dealerships. The main goal of online marketing is to attract customers who are ready to purchase a vehicle. Any customer can visit a website, but harnessing the customers who are truly interested in buying, is the goal of a successful lead generation company. It pays to partner with an experienced online lead generation business because many dealerships find that they don’t have the expertise to do it themselves. According to The Marketing Insider Group, “High-quality lead generation is the top challenge for 61% of business marketers and they feel that lead generation outsourcing is 43% more efficient than generating leads in-house because of their expertise.”
If you use a company like Cyberlead, here’s what they can do for your business and how they will do it. CyberLead focuses on providing subprime customers as leads to dealerships who provide special financing options to customers in this category. They utilize a strong network of search engine-optimized domains that provide valuable subprime leads to dealerships. Customers visit these websites looking for credit and financing options. Through the use of the online application process, subprime customers are vetted and credible auto loan leads are sent directly to a local car dealership.
In addition to providing these online leads, CyberLead also offers dealerships exclusive use of the industry’s best automotive lead domains. CyberLead prides itself on having top domain names that achieve top rankings on search engines like Google and Bing and Yahoo to achieve quality sales leads. The best domain names will produce the most credible auto leads. Car dealerships can use the domain names in any form of advertising including print ads. The customer will complete an online loan application before they even visit their dealership, saving time and useless effort.
Cyberlead also offers direct mail marketing campaigns. With this service geared towards special financing customers, CyberLead adds an enhanced level of marketing that targets car leads and supports dealer sales and finance initiatives. Through this highly effective service, they directly contact potential customers with a postcard that points them specifically to a specific special financing dealership.
Whether you partner with Cyberlead or another company to generate leads, a lead generation program can increase your sales and help your business to grow.
Benefits of an Auto Finance Lead Generation Program
So you have decided to hire an auto finance lead generation company with the hopes that it will lead to increased sales for your auto dealership. The good news is that it will deliver!
With the help of a lead generation company, you can walk into your office on a Monday morning (or any morning for that matter) and have numerous sales leads in your inbox. A great way to start your day right? While auto finance lead generation programs are not a new form of driving new business, they now have a new and more effective approach. Rather than running ads in the newspaper or sending endless emails, or setting up a display in hopes to attract customers, you can have sales leads generated and sent to you using the technology of the internet.
An auto finance lead generation program can be a win-win situation for both the buyer and the seller. A buyer is able to request information from businesses that offer the product or services that they are looking for and the seller is given the opportunity to pitch their product or service to someone who has given them permission and in the case of auto financing – has already been prequalified for a loan.
Conversion rates on auto finance leads that you receive often have a higher conversion success rate than cold contacts because the prospect is pre-qualified before you ever receive the lead. This is the major asset or successful lead generation businesses that vet and prescreen leads through online applications, before sending them to dealerships.
Sales lead generation is a successful and popular marketing tool used by auto dealerships around the country because it enables them to:
- Receive credible leads
- Determine pricing on a per lead basis
- Select the geographical area that the dealership is interested in
- Control the number of leads they wish to receive per month (for budgeting purposes)
- Pay only for the leads that are received
Lead generation is an effective tool that increases sales for your business rather quickly. It is a proven way to increase the ROI of your dealership and grow your customer base. Make sure you have an appropriate level of staff and your sales people are ready for this almost immediate increase in prospective customers so that the leads you receive convert into sales. Do not try to approach this method of sales lead marketing without the ability to follow through and close the sale. You want to be able to accommodate this growth in business.
Cyberlead is an established and experienced lead generation business that generates potential subprime customers for hundreds of auto dealerships throughout the country. CyberLead Inc. utilizes a strong network of search engine-optimized domains (such as CarCredit.com) that provide valuable subprime leads to dealerships. As an added benefit, dealerships may use these vanity domains as part of their advertising campaigns. Dealerships across the country have trusted Cyberlead to help them expand their customer base and market their business for fifteen years. To expand your business reach and increase your revenue contact the experts at Cyberlead at 1-844-257-5323 or visit www.cyberleadinc.com.